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Graphic Designer @ Digital Edge Marketing
Austin Sherrill, Matt Leamon, Colette DuChanois, Kerrie Yancey, Robb Towns
Branding, Campaign Identity, Publication, Social Media
Gwinnett County is a vibrant and diverse destination with something for everyone, and they tasked the Digital Edge Marketing team with creating a campaign that captured that spirit for their meetings audience. The Digital Edge team created a campaign to build awareness of the destination as a general, religious, and international meetings hotspot, and to elevate Explore Gwinnett’s freshly-updated branding and messaging.
The campaign slogan “Detour From The Default” encourages meeting planners to choose Gwinnett as their location for an unforgettable and unconventional meeting. With the creative director’s guidance, I conceptualized and developed a bright, kinetic design for the campaign to complement the bold slogan. I created a landing page, a series of emails, animated display ads, and animated social posts/stories for the campaign.
