Visit Richmond VA tasked the Digital Edge Marketing team with creating a bold, modern campaign that showcases the region as the edgy and exciting meeting destination it is. The Digital Edge team elevated Richmond’s branding and messaging for meetings marketing, and raised awareness that the Richmond Region is a premier meeting destination offering custom meeting incentives.

The campaign slogan “Meetings That Say It All” is a fresh, meetings-specific spin on the region’s own slogan “Richmond Speaks For Itself.” With the creative director’s guidance, I conceptualized and developed a bold, sleek design for the campaign to complement the strong slogan created by the content team. I created a landing page, a series of emails, animated display ads, and animated social posts/stories for the campaign.